Label

Engaging interactive learning

Our Roles

Branding
Design System
Game design
Illustration

Client

Þekkingarsetur Suðurnesja

Description

As a startup, your product is not yet complete, and you are looking for visionaries with the same values as you. Branding is even more necessary in this situation to show confidence in your product and communicate correctly the values you are looking for.

Seals can hold their breath for 30 minutes or more while diving. We can't do that.

The mission

Fróðleiks-Fúsi, an engaging tablet-based video game designed for The Suðurnes Science and Learning Center to help young children learn about their local environment.

Project

Project aim

The Suðurnes Science and Learning Center frequently hosts educational trips for children, and our goal was to spark their interest in the museum, enrich their experiences, and stimulate their curiosity. We embraced this challenge with enthusiasm.

The world

World building

At the start of the project, the game concept was still developing. Initial character ideas and a rough educational outline were provided by the client. In collaboration with the Suðurnes Science and Learning Center, a colorful and engaging world was created—defining environments, characters, and gameplay. The cast includes Fróðleiks-Fúsi, Vísinda-Linda, RostunGulli, clever ravens Reyn and Rýn, biologist Carl von Linné, and Lína Appelsína, who guide players and share fun animal facts throughout the game.

Illustrations

Illustrations

To make the game accessible for young users, it was centered around an interactive map inspired by the Science and Learning Center’s layout. This map features colorful illustrated animals that children can compare to real exhibits, guided by Fúsi and friends. The design focused on clarity and visual appeal for tablet screens. With the vibrant world in place, the next phase involved creating 61 animal illustrations and refining the overall gameplay to highlight Iceland’s diverse wildlife.

Result

Let’s play

At the start of the project, the game concept was still developing. Initial character ideas and a rough educational outline were provided by the client. In collaboration with the Suðurnes Science and Learning Center, a colorful and engaging world was created—defining environments, characters, and gameplay. The cast includes Fróðleiks-Fúsi, Vísinda-Linda, RostunGulli, clever ravens Reyn and Rýn, biologist Carl von Linné, and Lína Appelsína, who guide players and share fun animal facts throughout the game.

Comic Sans was created for a kids’ program, not your wedding invitations.

Next project

The gift of giving

Website
Branding
Illustrations