We like to move it

Our Roles

Strategy
Branding refresh
Visual language
Logo design
Motion design

Client

SVEF (Samtök vefiðnaðarins)

Description

SVEF is a non-profit organization that awards greatness in web design in Iceland. Each year, they open their digital inboxes to receive all the webs designed the previous year. A jury takes a good look at everything, and then vote on different design attributes.

News from the Office: Diego left his credit card on the desk—free donuts for everybody!

The mission

How do you design for greatness? You focus on why: why did it start, why is it relevant, why do they want to recognize good website design,... Spoiler alert: we found our way to the why.

CONCEPT

The light bulb idea

What is a website if not a bunch of pixels? And what does SVEF do? Where does SVEF live? Where does SVEF do its SVEF-y things?! In the pixel! That’s why their main visual identity is a pixelated shape, a symbol of how SVEF thrives in the digital world. It takes over the screen, moves around it, owns it. And it always moves forward.

IDENTITY

An almost infinite logo library

And the logo couldn’t be less (because of its ego, like designers). With SVEF’s flexible, dynamic and restless attitude, we created a logo that is never the same... but it’s the same... all at the same time. Changing it’s shape, SVEF’s logo has almost infinite possibilities.And we set a very strict rule on how to chose the logo: the have to close their eyes and pick one logo shape from the file list.

THE DRIVE

How this madness started

But SVEF isn’t just a logo. Did you know it all started with a bunch of people gathering over drinks to chat about design? Well, now you do. They’ve always been informal, spirited. That’s why their tone is playful, bold, and sometimes, just a little cheeky.

CHARACTER

Serious but not serious

The branding reflects just that: restless, vibrant colors boldly contrasting, making your eyes flutter. Unapologetically ever-changing variable typography. And, of course, some seriously cool swag.

Breakbar Text, don't style, except italics

Next project

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