Label

Start with a branding

Our Roles

Strategy
Visual language
Logo design
Naming
Motion design

Client

Synia ehf.

Description

Startup focused on creating digital connections between all real-world assets of a company to facilitate their better management. This way the daily workload of a company is lighter. We offered them our specific solutions for startups.

vaðlaheiðarvegavinnuverkfærageymsluskúraútidyralyklakippuhringur is actually a word in Icelandic.

The mission

As a startup, your product is not yet complete, and you are looking for visionaries with shared values. Branding is even more necessary in this situation, to show confidence in your product and demonstrate its value.

Starting a startup

Common causes of startup failure

Neglected or ineffective branding is one of the most common causes of startup failure.Branding helps establish your business as a reputable part of your industry and attract investors, and later on, new customers. And having a good product is not enough. We create a branding strategy to make your company and product stand out from the rest of your competitors.While following a strategy, we also ensure all the parts of the new company go forward in the same direction to avoid dying from success later on.

Be a real competitor

A competent company needs a competent brand

Their current branding didn’t match with their company’s strengths, their innovative product and their expertise within the field. Their name was ambiguous, their communication complicated, and the resulting aesthetics trivial.We developed a tailored strategy for Synia based on their vision, values, market, and competitors, including new naming, tone, and visuals. Then, we created key startup materials like a value proposition, pitch deck, and business cards. We also provided an online branding guideline to ensure consistent brand use.

The potential

We saw the opportunity and took the leap

We saw Synia’s development potential. We decided to take the chance to test the new branding on their actual digital products, to show them our vision of how they could take further advantage of their startup’s situation, product, and industry’s market.We created a prototype of their digital product with improvements in accessibility and user interface elements and applied their new brand look. Furthermore, we also created a prototype of a website with all their main selling points and revised copywriting, ready to be developed.

Thinking ahead

A powerful start turns into an easier future

At the end of the initial phase of this project, Synia has a stronger presence in the market, with a solid strategy direction. They have the knowledge and tools to keep their company’s communication ongoing and growing. And we had shared with them more opportunities on how to improve their product’s potential and presence on the market.

2K Number of items inside project folder

81% Percentage increase in dot obsession

12Number of pages (A5) sketched

“Lorem ipsum” placeholder text has been in use since the 1500s — it’s older than Iceland’s independence.

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Website
Branding
Design system