
Start with a branding
Our Roles
Visual language
Logo design
Naming
Motion design
Client
Description
The mission



Starting a startup
Common causes of startup failure
Neglected or ineffective branding is one of the most common causes of startup failure.Branding helps establish your business as a reputable part of your industry and attract investors, and later on, new customers. And having a good product is not enough. We create a branding strategy to make your company and product stand out from the rest of your competitors.While following a strategy, we also ensure all the parts of the new company go forward in the same direction to avoid dying from success later on.

Be a real competitor
A competent company needs a competent brand
Their current branding didn’t match with their company’s strengths, their innovative product and their expertise within the field. Their name was ambiguous, their communication complicated, and the resulting aesthetics trivial.We developed a tailored strategy for Synia based on their vision, values, market, and competitors, including new naming, tone, and visuals. Then, we created key startup materials like a value proposition, pitch deck, and business cards. We also provided an online branding guideline to ensure consistent brand use.



The potential
We saw the opportunity and took the leap
We saw Synia’s development potential. We decided to take the chance to test the new branding on their actual digital products, to show them our vision of how they could take further advantage of their startup’s situation, product, and industry’s market.We created a prototype of their digital product with improvements in accessibility and user interface elements and applied their new brand look. Furthermore, we also created a prototype of a website with all their main selling points and revised copywriting, ready to be developed.


Thinking ahead
A powerful start turns into an easier future
At the end of the initial phase of this project, Synia has a stronger presence in the market, with a solid strategy direction. They have the knowledge and tools to keep their company’s communication ongoing and growing. And we had shared with them more opportunities on how to improve their product’s potential and presence on the market.



2K Number of items inside project folder
81% Percentage increase in dot obsession
12Number of pages (A5) sketched