From Vision to Viska

Our Roles

Branding
Design System
Web design

Client

Viska Union

Description

Viska - Union approached us with the goal of developing their brand identity and website.

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The mission

The goal was to craft a minimalistic, Scandinavian, refined, trustworthy, and stable look, something that would speak to university-educated professionals in the workforce, as well as students in higher education.

Branding

A minimal identy

We began with a stylescape workshop, presenting three tailored proposals to define Viska’s visual direction. The final identity centers on a clean wordmark with signature rounded corners, supported by a minimal color palette of warm black, pure white, and earthy tones. This balance of simplicity and warmth makes the brand both professional and approachable.

Layout

Recognizable design language

Viska’s graphic style is minimalistic, yet distinct. A single rounded corner is used consistently in photography, frames, and business cards, giving all visuals a recognizable signature. In some cases, curved lines are introduced as graphic elements, adding variety while maintaining a cohesive look.

“

Working with Jökulá has been a fantastic experience for us, and the Viska universe is an exceptionally well-executed design. What sets Jökulá apart is their flexibility in service and direct communication with the designers, which saves a lot of time and shortens the communication channels. That’s incredibly important for us at Viska, as we are constantly working on development and improvements.

Gauti Skúlason, Communications and Marketing Project Manager at Viska.

What we do

A platform for lifelong learning

The website was designed to serve both individuals and companies, offering courses and tools for skill-building. Its design reflects Viska’s values of clarity and user-centered thinking, creating an online experience that is professional, intuitive, and welcoming.

Conclusion

Knowledge made accessible

Viska.is fully lives up to its name — offering a clear, easy-to-use platform that supports the mission of lifelong learning. By blending professionalism with warmth, the brand and website strengthen Viska’s image while making education more inspiring and accessible to all.

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Next project

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A single business card mockup with the logotype of Yrkir on it

A structured and precise visual identity

Website
Branding

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