Reimagining building with Asembla
Our Roles
Web design
Client
Description
The mission
Identity
Branding
Asembla’s branding embodies their core values by embracing minimalist design principles, delivering elegant yet practical solutions for different mediums. The graphic system created for Asembla is inspired by the efficiency of modular construction, capturing its essence.It's not just a visual identity; it's an expression of their values and mission in the Icelandic construction sector.
Logo
Bold & simple logomark
The goal was to create a bold, simple logomark that directly reflected the company’s core focus: modular block construction. The resulting logomark is a sharp, geometric composition with a strong brutalist style due to its simplicity and rigid structure. It also incorporates a clever use of negative space that creates a visual illusion of stacked blocks in perspective.
Digital
Website
Designed to be as efficient as the construction method it promotes, prioritizes clarity and trust. Leaning into architectural cues by using a structured layout and modular sections.The design supports the user journey with a clear segmentation of services and project types, a consistent visual rhythm that mirrors modularity and case studies that illustrate Asembla’s capabilities.
Conclusion
Modular design
Asembla is reshaping how buildings are designed and delivered in Iceland. Their modern brand and digital presence reflects the company’s values: efficiency, simplicity, and sustainability. With CIMC’s global track record and Asembla’s local expertise, clients benefit from a smarter, faster, and more sustainable way to build.
Next project
A fly fishing brand
Branding
Illustrations
