Label

A fly fishing brand

Our Roles

Branding
Illustration
Web design

Client

Client inc.

Description

Fly Fishing Bar is an e-commerce shop dedicated to high-quality flies and gear for fishing enthusiasts. Serving beginners and seasoned anglers alike, the shop offers flies tested to perform in a wide variety of conditions and species. We built a brand identity and product experience that feels authentic, outdoorsy, and a little retro — connecting with anglers who live for “one more cast.”

Coffee is the unofficial office design system — without it, nothing ships on time.

The mission

Our mission was to create a visual identity and product system that embodies the spirit of fly fishing — natural, adventurous, and timeless — while offering a scalable brand that works across packaging, merchandise, and digital channels.

Logo

A fly at the core

The logo is centered around a stylized fishing fly — the heart of the sport. It’s simple, iconic, and flexible, designed to be instantly recognizable whether printed on packaging, embroidered on hats, or stamped onto gear.

Style

Typography and colors with character

The identity combines two fonts: Espiritu, a script that adds energy and personality, and Gelica, a serif that grounds the brand with outdoor, heritage vibes. A palette of earthy tones and saturated accents balances natural authenticity with a hint of retro flair, echoing the lifestyle of anglers.

Box

Fly fishing mystery box

We designed the Fly Fishing Mystery Box — each package includes 6–10 flies, two fishing-related products, stickers, and an info booklet. The packaging design and collateral reflect the brand’s adventurous identity, turning every delivery into a special unboxing moment for subscribers.

Merch

Gear beyond the box

To extend the brand, we created a wide range of collateral and merchandise — from fly boxes and clippers to trucker hats and collectible stickers. Each product reinforces the identity and helps anglers carry a piece of the Fly Fishing Bar lifestyle wherever they go.

Breakbar Text, don't style, except italics

Next project

Colorful enamel pins feature smiley faces and Icelandic phrases in vibrant purple, pink, and yellow hues.
Light purple Píratar logo on a purple background.

A Bold Rebrand for a New Era

Branding
Advertising
Strategy