Colorful enamel pins feature smiley faces and Icelandic phrases in vibrant purple, pink, and yellow hues.

A Bold Rebrand for a New Era

Our Roles

Branding
Advertising
Illustration

Client

Píratar

Description

We rebranded the Pirate Party with a vibrant new identity — refreshing their colors, typography, and overall visual style. The result is a system that honors their history while pushing the party forward with a bolder, more engaging look that connects with voters.

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The mission

Our mission was to modernize the Pirate Party’s identity while preserving its recognizable roots, giving them a stronger visual presence that communicates energy, clarity, and the courage to “Vote Different.”

Purple sticker on yellow background, featuring a smiling face and Icelandic text.

Various vibrant colored icon examples on a purple background.

Logo

From Flag to Sail

The Pirate Party’s original logo carries strong recognition both locally and internationally. Instead of reinventing it, we refined its form. What was once perceived as a flag now resembles a sail — a symbol of progress and forward momentum, as well as a more sustainable, environmentally conscious metaphor.

Side by side comparison of the old and new Píratar logomarks.

Style

Colors and Typography

We refreshed the iconic purple, enhancing its depth and uniqueness while adding complementary support colors for greater flexibility. For typography, we introduced Big Shoulders Display for bold headlines and Inter for body text — both open-source Google fonts. Together, they deliver a clear, modern, and accessible typographic system.

Píratar logomark on various vibrant backgrounds.

Big Shoulders Display font and Inter font shown on a pink and purple backgrounds.

Font usage example on a purple background, featuring white and green Icelandic text.

Vibrant, Poster-Like Campaigns

The advertising style is direct, bold, and poster-inspired — designed for both digital and print. With large headlines, striking contrasts, and the key slogan “Kjósum öðruvísi” (Vote Different), the campaign challenges voters to break old habits and consider new political directions.

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Colorful quote on a bright pink background with a large yellow quote mark.

Social posts in mobile advertising banners with vibrant colorful graphics and Icelandic messages.

Diverse examples of social posts with vibrant backgrounds, Icelandic text, and inclusive representation.

Large outdoor billboard features vibrant pink colors and Icelandic text.

Colorful examples of confident politicians and engaging messages to be used on social media.

A public bus shelter advertisement featuring smiling people and purple Icelandic text.

Visuals

Tools for Every Touchpoint

To support the new identity, we designed a range of visual assets including custom icons, presentation templates, stickers, pins, and other campaign materials. These ensured the Pirate Party could present a unified, recognizable identity across all channels and contexts.