Fuglar’s New Identity & Digital Presence

Our Roles

Branding
Design System
Web design

Client

Fuglar

Description

Fuglar is a seasoned software company with two decades of experience and a loyal customer base. In our first meeting, we focused on modernizing the brand, creating a fresh look that maintains its core values of trust and security.

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Iceland has no native woodpeckers — its trees are too few and young!

The mission

Fuglar’s mission is to deliver innovative software solutions built on two decades of expertise, combining trust, security, and technical excellence. We strive to create a seamless, user-friendly digital experience through modern design, clear communication, and a fresh, contemporary brand identity that reflects our values of innovation, freedom, and reliability.

LOGO

A Modern Mark with Meaning

The new Fuglar logo draws inspiration from programming brackets and the letter “F,” forming a geometric symbol that reflects the company’s roots in technology. Its abstract bird-like shape pays homage to Fuglar’s name, which means “birds” in Icelandic, symbolizing freedom, innovation, and forward motion. The result is a logo that embodies trust, reliability, and creativity.

TYPOGRAPHY

Designing for Clarity and Personality

Inter was chosen for clarity in long-form text, while Degular adds personality to headlines. The pairing creates a voice that feels modern, approachable, and easy to read across all platforms.

BRAND

Crafting a fresh and trustworthy identity

Fuglar’s rebrand centers on a deep navy and crisp white palette for trust and stability, paired with a lime green accent for energy and innovation. Together, they strike a perfect balance between professionalism and creativity.

DIGITAL

Building a Seamless Online Presence

A refreshed brand deserved an equally strong digital home. We collaborated with Fuglar to design a website that highlights innovation, simplicity, and technical expertise. Clear navigation, mobile-first accessibility, and cleanly organized service pages ensure visitors can easily engage with the content. The result is a functional, user-friendly site that reflects Fuglar’s commitment to excellence.

Cavemen were the first designers, using cave walls as their portfolios.

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