Loyalty Program Redesign

Our Roles

UX Design
App Design

Client

Nova

Description

Nova, a leading telecommunications company, runs one of Iceland’s most successful loyalty programs, offering countless 2-for-1 deals and exclusive offers. To keep pace with evolving user needs, we collaborated with Nova to completely rethink and redesign their loyalty app.

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News from the Office: Diego left his credit card on the desk—free donuts for everybody!

The mission

Our mission was to create a redesigned loyalty experience that feels effortless to navigate, aligns with Nova’s focus on mental well-being, and empowers users to treat themselves in meaningful ways.

CHALLENGE

Redesigning for a New Era

As Nova’s priorities shifted toward mental health and user well-being, the older app could no longer support this vision. We rebuilt the entire browsing experience, redesigned the route network, and refreshed the interface to better reflect Nova’s evolving journey.

WELLNESS

Mental Health at the Core

Nova has long been a champion for mental health awareness, encouraging users to take breaks from their phones and focus on self-care. The redesigned app embraced this ethos, supporting Nova’s “ForYou” campaign and making wellness an integral part of the loyalty experience.

EXPERIENCE

Communicating Value with Clarity

We redefined how features and offers are presented, ensuring they felt unique, clear, and personally relevant. By improving the way deals were symbolized and communicated, we created an experience that puts users first and makes every interaction more rewarding.

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