Label

A taste of better UX

Our Roles

UX/UI design
Web accessibility
Multi-brand design system

Client

Ölgerðin Egill Skallagrímsson

Description

We partnered with Ölgerðin to redesign their corporate website, creating a more engaging, accessible platform that reflects their refreshed brand and better serves their customers. Additionally, we built a multi-brand design system to be used in both the Ölgerðin experience and their subsidiaries.
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In medieval times, beer was safer than water. Finally, a health trend we can get behind.

The mission

To deliver an improved user experience with a clean and refreshed interface design, along with reusable and scalable components across multiple brands.

Visual direction

A balanced look and feel

In collaboration with Ölgerðin, we defined a refreshed visual direction for their digital experiences. Building on their updated brand guidelines, we created a clean and professional interface infused with warmth and energy. Rounded corners, various lifestyle imagery, and generous use of white space brings a sense of balance, approachability, and expertise throughout the design.

UI/UX design

Improved UX and accessibility

After defining the refreshed visual direction, we focused on improving the user experience of the website structure. Improvements were made both in the navigation structure and within the page content. Information became more easily accessible to investors, customers, and future employees. Additionally, the company’s values and mission are more clear within the new layouts and information architecture.

Design system

A multi-brand design system

We created a unified design system of reusable, responsive components — a flexible framework built to serve not only Ölgerðin but also its family of brands, including Danól and Iceland Spring. The system enables each brand to stay visually connected while maintaining its unique character. With extensive UX documentation, design variables, and UI use cases, the result is a scalable system that balances structure and individuality.

“

Great collaboration with Jökulá! They are professional, reliable, and extremely precise in all their work. They designed the interface for the website and online store of Ölgerðin and Danól after detailed user research and in close relationship with us. With a creative work process, they ensured that all voices were heard, and the best solution was created.
Dagný Kristjánsdóttir, Digital communications and sales specialist

7 Figma design & Figjam files

128 Component Sets

103 Figma Comments

Pepsi was once called “Brad’s Drink.” Not quite as catchy, right?

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