Label
Primary Þétt logo, on a black background featuring a dark grid pattern.

Brand identity for Þétt

Our Roles

Branding
Illustration

Client

Fagkaup

Description

Þétt is a company specializing in industrial sealant solutions. We developed a complete visual identity that reflects both the technical precision of their work and the solidity of their products. From logo and typography to iconography and ad systems, the brand identity was designed to be both practical and bold.

Every good designer has at least 50 versions of a file named “final,” “final-v2,” and “FINAL-final-USE-THIS.”

The mission

Our mission was to create a strong, modern identity for Þétt that communicates trust, technical expertise, and adaptability while providing flexible tools for communication across digital, print, and physical touchpoints.
Þétt branded mockup of membrane glue tubes on black background, featuring black and neon green graphics.
Black Þétt logomark on a neon green background.
A set of neon green construction icons on a black background.

Logo

A Symbol of Structure

The logo icon was designed by combining multiple ideas: the concept of ventilation, the inner and outer wall layers, and the letter Þ, the first letter of the company name. The result is a structured and memorable mark that embodies both the technical world of sealant solutions and the strength of the brand name.

Sketches of three symbols used to communicate the Þétt logomark was created and formed.
Neon green Þétt logomark on a black background.
Primary white and neon green Þétt logo on black background.

Style

Colors and Typography with Impact

The brand identity relies on a vivid green as its primary color, supported by darker and gray tones that reinforce reliability and strength. Typography plays an equally important role: Archivo ensures clarity and professionalism, while Shuttleblock is used for numbers and graphic text elements, adding a technical and industrial feel.

Archivo and Shuttleblock font shown on black and neon green backgrounds. Archivo and Shuttleblock font styles with sample alphabets and digital number illustrations displayed.
Font usage example on a black background, featuring white and neon green Icelandic text.
Color palette featuring Þéttur neon green and shades of black and white.

System

Patterns, Icons, and Visual Assets

We created a geometric pattern system used across backgrounds and decorative elements, giving the identity a distinctive and cohesive feel. A custom icon set was also designed, built on the same geometric grid, ensuring all visual communication feels consistent and engineered with precision.

Neon green hexagon pattern with striking contrast on a black background design.
Neon green construction icons including hard hat, vest, and traffic cone on a black background with a grid pattern.

Reach

Ads, Merchandise, and Signage

To help Þétt reach different target audiences, we developed an ad library and flexible templates tailored for multiple segments. In addition, a full range of merchandise and signage was created, ensuring the brand identity extends seamlessly into every customer touchpoint.

Dark template design for social media, with neon green accents, Icelandic text, and minimal product images featured.
Black and neon green Þétt branded membrane glue tubes and branded tape.
Black truck with neon green Þétt branding and branded wrist key lanyards.

Breakbar Text, don't style, except italics

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