Priority is given to the user.

Vörður intends to become a leader in digital solutions among insurance companies in Iceland. To achieve this goal, it was necessary that new and improved My pages make the user a priority. The user's needs and expectations will thereby be key in the design of the system.

Functionality, co-ordination, and simplicity

On My Pages you can do everything possible about your insurance. You can review, modify, and improve your insurance without consulting a salesperson or consultant. The user is behind the wheel.

A design that drives operation

The design is a simple, stylish and powerful mix of clear drawings and understandable processes. The processes were thoroughly tested by users and experts to create the best possible experience. A better experience results in further use, which likewise results in easier sales for Vörður.

Results

Comprehensive changes to Vörður's web presence with a consistent design system, a robust e-consultant and a clear My pages have increased customer choice and reduced the strain on Vörður's human resources.