The Icelandic web awards
Nomination- Small Business
Safe.is is a website dedicated to providing information to tourists driving around the country. Everything was crafted around the experience of the user as a first time tourist to Iceland.
The illustrations were specially made for the website and were intended to be a friendly and calming counterweight to the importance of the message. The illustrations are soft, bright and relate directly and indirectly to the topic. The font had to be easy to read using clear letters and bright symbols throughout the page.