Making a complex process feel manageable
Our Roles
Branding
Web design
Development
Web design
Development
Client
Tjónamál
Description
Tjónamál is a new Icelandic firm specialising in personal injury and damages claims, helping people who have been injured recover what they're owed. Most cases come from workplace accidents and road collisions and as the Icelandic saying goes, accidents don’t announce themselves.
The mission
In a market where everyone competes for the same kind of trust, Tjónamál was new and had no history to point to. The answer wasn't to invent one. We built the trust on clarity instead: one distinctive identity, and a website that answers what people want to ask.
Identity
Warm, bold, considered
The palette does the work: a warm cream and a deep olive carry almost everything, with three brighter accents arriving as full surfaces rather than decoration. An expressive display face handles the statements, a quiet sans handles the rest. Together they give a legal firm something the category rarely allows itself... colour, warmth and confidence.
Website
Built around the visitor
The site is designed for people in uncertainty, not for lawyers. It opens where they actually begin, and answers the question behind every question: what do I have to do myself? Nothing is invented to fill a gap, just clear promises that are given room to breathe.
5 Accident categories covered
6 Weeks from first sketch to launch
27 Pages in the brand guidelines
1 Figma file
Fun fact
The pattern comes straight out of the logo, so the system only ever had one shape to maintain.
Next project
Fuglar’s New Identity & Digital Presence
Website
Branding
Development
Branding
Development
